Broadcast and Digital Media Production, B.A.
The power of visual storytelling in our world has never been clearer, and CBU's broadcast and digital media production program gives students the technical tools to produce dynamic video packages and the reporting skills to thrive in an ever-changing industry.
Program Intro
With practicum courses built into the curriculum, CBU's bachelor's degree in broadcast and digital media production allows students to gain knowledge and experience by working both in front of and behind the camera producing full news packages to be used on CBU TV and Lancers Noticias. The B.A. in Broadcast and Digital Media Production will develop a broad range of competencies required of a broadcast and digital media leader with emphasis given to developing both studio/television and live news production, content creation, broadcast production and more.
Students will get hands-on experience in the production of CBU TV (English news broadcast) and/or Lancers Noticias (Spanish news broadcast).
Why Study Broadcast and Digital Media Production at CBU?
Bilingual Programming Options
We train our students in diverse broadcast environments to fully prepare them for a broad spectrum of production. The broadcast and digital media production major offers bilingual programming through CBU TV, our English broadcast, and Lancers Noticias, our Spanish-only broadcast.
Opportunities to Intern with Southern California Media Outlets
CBU's beautiful campus is located only an hour from LA, giving students real-world opportunities to connect with SoCal media outlets.
Learn Essential Skills Through a Christian Worldview
Through a Christian worldview, students gain practical experience in deadline reporting, scriptwriting, anchoring, editing and producing video packages for online broadcasts.
What You'll Learn
Students graduating with a bachelor’s degree in broadcast and digital media production will learn to:
- Demonstrate the ability to acquire, critically analyze and present journalistic messages in an appropriate format using journalistic principles.
- Articulate and apply a Christian worldview to the legal, ethical and social responsibilities within the discipline of journalism.
- Evaluate and critique broadcast and production practices both holistically and in terms of their component parts, namely, audio, video, scripting, production and editing.
- Demonstrate competency in shooting and editing video in the field and studio, using professional-level editing processes and equipment.
- Develop competencies as a producer by organizing the editorial flow and technical content of journalistic platforms.
Program Details
BMP 220 / 440: Practicum: CBU TV / Lancers Noticias
Advanced hands-on experience in the final packaging and production of public-facing news broadcasts for CBU TV and/or Lancers Noticias, the student-run newscasts of Lancer Media Group.
JRN 315: News Reporting
Practice in gathering information, conducting interviews and using online databases in writing and reporting news stories. Emphasis on style, clarity, accuracy, responsibility in handling the reporting of news. Laboratory and fieldwork.
BMP 261: Intro to Broadcast and Video Production
An in-depth exploration of the tools and processes of a broadcast newsroom, including the studio equipment and editing software used in the production of producing and packaging relevant, engaging newscasts.
Victoria Brodie, Ed.D.
Associate Professor of Public Relations
Department Chair, Communication Arts
Office Phone: 951-552-8310
E-mail: vbrodie@calbaptist.edu
Office Location: James Building 044
Student Opportunities: CBU TV and Lancers Noticias
CBU TV is a broadcast created, written, filmed, anchored and edited by students. The program includes story packages that cover news, sports and features on campus and in the community, as well as a Spanish-language segment, Lancers Noticias.
Career Possibilities
Statistics show that broadcast technicians are in demand, and the Broadcast and Digital Media Production, B.A. prepares students to step into this growing field. Some careers listed below may require further education.
- Broadcast Technician
- Broadcast Specialist
- Film and Video Editor
- Camera Operator
- Film or Broadcast Producer
- Film or Broadcast Director
- Digital Content Producer
Related Programs
Next Steps
Join our community. At CBU, you’ll be challenged to become an individual whose skills, integrity, and sense of purpose glorify God and distinguish you in the world.