Digital Media Communication, B.A.
CBU's digital media communication major provides students with the knowledge and skills to communicate effectively in a networked online environment.
Program Intro
With the inescapable nature of technology, communicating has become an intricate and complex process. Students in CBU's digital media communication major learn to strategically communicate in an online global environment, evaluate and develop strategic social media communication, conduct digital communication research and evaluate digital media outlets.
Why Study Digital Media Communication at CBU?
Learn the latest in a fast-growing industry
Digital media communication is increasingly recognized within US and global academia as a discipline that is growing at a fast pace. CBU's digital media communication major prepares students for the future of digital communication, analyzing the connection among the types of media in a digital ecosystem and the role of content analytics in crafting data informed strategic communications. In a dynamically changing communication landscape, this program will teach students how to adapt to upcoming communication methodologies as they arise.
Master dynamic online communication
CBU's digital media communication major incorporates theoretical knowledge and practical skills. The curriculum blends traditional communication theory and practices with the new dynamic online communication ecosystem. As organizations strive to be heard in this intricate and complex landscape, those prepared academically and professionally in digital communication with knowledge of the media context will be in high demand. CBU integrates current communication technologies, such as artificial intelligence (AI) and professional softwares to ensure students understand and can use the tools being utilized in profession.
What You'll Learn
Students graduating with a bachelor’s degree in digital media communication will:
- Demonstrate proficiency in narrative storytelling through oral, written, audio, and visual forms spanning online platforms (USO 3,5).
- Conduct academic research through a Christian worldview to further develop critical/creative thinking skills (USO 1,2,3).
- Analyze the connection among the types of media in a digital media ecosystem and the role of content analytics in forming strategic communications (USO 4,5).
- Explain communication principles and practices to diverse audiences using contemporary digital communication channels (USO 4,5,6).
Program Details
COM 440: Digital Trends in Communication
Exploration of emerging trends in digital media, providing an opportunity for students to understand, deploy, and reflect upon digital communication trends. A theoretical survey of past, current, and predicted future trends and research on the impact of these communication technologies.
COM 420: Strategic Communication and Global Engagement
In this course students will analyze and evaluate the historical, economic, social, cultural, and political forces of globalization in the context of media. A strong focus will be on modern and contemporary world cultures and on current issues in the globalization of media forms and information technologies.
JRN 370: Social Media Strategies
This course gives students an immersive experience in analyzing, creating, and developing communication plans to effectively reach a digital audience. In addition, students will analyze and produce content for current and emerging social media platforms.
- Digital Marketing Strategies Concentration
- Visual Arts Concentration
Cynthia Boes, Ph.D.
Professor of Communication
Office Phone: 951-343-4904
E-mail: cboes@calbaptist.edu
Office Location: James Building 038
Victoria Brodie, Ed.D.
Associate Professor of Public Relations
Department Chair, Communication Arts
Office Phone: 951-552-8310
E-mail: vbrodie@calbaptist.edu
Office Location: James Building 044
Career Possibilities
Digital media communication majors can apply their field of study to a variety of careers. Some careers listed below may require further education.
- Web Developer
- Digital Designer
- Social Media Manager
- Digital Content Producer
- Communication Director
- Digital Communication Director
- Advertising and Marketing Manager
Related Programs
Next Steps
Join our community. At CBU, you’ll be challenged to become an individual whose skills, integrity, and sense of purpose glorify God and distinguish you in the world.