Bachelor of Science In Marketing

Bachelor of Science in Marketing

CBU's Marketing major is ideal for student who are interested in figuring out how consumers think, what they want, and how to bring products to market that satisfy consumer needs and wants? Individuals who are creative problem solvers and are able to persuasively communicate their ideas will enjoy the broad field of marketing. Majoring in marketing lays a solid foundation for students considering careers in sales, advertising, event promotions, or marketing research.

CBU marketing students receive a foundation in economics, finance, business law, international business, accounting, and—of course—marketing. The four-year marketing program is structured to provide a foundation of courses in

  • Sales
  • Consumer behavior
  • Marketing research
  • Marketing management
  • Marketing communications
  • Retailing


Our approach to the education process generates self-confident, productive business professionals who have the opportunity to work with other students on interesting team projects as well as perform actual marketing tasks in a business as part of a marketing internship. Upon graduation students will have performed and experienced many of the tasks required in a company's marketing department and will possess contemporary and practical marketing knowledge and skills applied with integrity in a constantly changing world.

  • Learning Outside of the Classroom

    The competitiveness of the program's coursework is enhanced by a variety of available value-added experiences. The Marketing Club, "Club M", plans special events and speakers, networking opportunities, and field trips. In addition, students bridge academic concepts with real working-world experience by interning at local and global businesses and enhance their skills for effective leadership in the global economy by studying in our two-week summer program at Oxford University, in England.

    The School of Business professors bring practical, application-oriented instruction into the classroom to equip you to solve real-world challenges. The faculty members of the School have extensive experience and knowledge in their field of expertise and are able to translate the academic experience into practical and marketable business skills for each of our students.

  • Career Opportunities

    Alumni of the Dr. Robert K. Jabs School of Business are executives at major national and international corporations, top government officials and successful entrepreneurs. Some of the highly respected firms that have actively recruited and hired our graduates include Bank of America, Johnson & Johnson, IBM, Shell Oil Corporation, Glaxo Smith Kline, Ford Motor Corporation, Toyota Motor Corporation, Fleetwood Enterprises, Bourns Incorporated, Ernst & Young, Eli Lilly and Pepsi Cola.

  • Student Learning Outcomes
    • Knowledge and technical skills in the following nine (9) disciplines of business:
      • Accounting
      • Financial Management
      • Economics
      • Quantitative Analysis
      • Business Law
      • Management
      • Marketing
      • Business Communication
      • Information Management
    • Critical thinking skills regarding the nine (9) disciplines above, through listening, speaking, writing, reading, and presenting visually.
    • Transfer of knowledge and skills to a profession and the workplace regarding one or more of the nine (9) disciplines above.
    • Respect for cross-national and cross-cultural religious, traditional, aesthetic, and philosophical experiences and perspectives regarding the nine (9) disciplines above.
    • A personal and social ethic that integrates Biblical Christian faith with one or more of the nine (9) disciplines above.

Program Requirements

The program requires the completion of 60 units.

Lower Division Core Business Courses

ACC250 Principles of Accounting I
+

An introduction to financial accounting, involving its basic structure, the accounting cycles for service and merchandising enterprises, assets, liabilities, and accounting systems. (3 units; Fall)

ACC250-C
Kaminski, Ellen Elizabeth
09/06/2016 T 2:00 PM - 3:30 PM BUS 104
ACC250-D
Kaminski, Ellen Elizabeth
09/06/2016 W 2:30 PM - 5:30 PM BUS 104
ACC250-B
Christie, Stephen R.
09/06/2016 M 10:45 AM - 11:45 AM BUS ONLN
ACC250-A
Christie, Stephen R.
09/06/2016 M 8:15 AM - 9:15 AM BUS ONLN
ACC250-A
Christie, Stephen R.
01/11/2017 M 12:00 PM - 1:00 PM BUS ONLN

ACC251 Principles of Accounting II
+

This course has an emphasis on managerial accounting involved with corporations, control accounting, and decision making. Prerequisite: ACC 250. (3 units; Spring)

ACC251-A
Christie, Stephen R.
09/06/2016 M 12:00 PM - 1:00 PM BUS ONLN
ACC251-A
STAFF, STAFF
01/11/2017 W 2:30 PM - 5:30 PM BUS
ACC251-C
STAFF, STAFF
01/11/2017 T 8:45 AM - 10:15 AM BUS
ACC251-D
Christie, Stephen R.
01/11/2017 T 2:00 PM - 3:30 PM BUS
ACC251-B
Christie, Stephen R.
01/11/2017 M 10:45 AM - 11:45 AM BUS ONLN

BUS101 Introduction to Business
+

Introduces students to various business disciplines, provides an overview of each function’s role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)

BUS101-C
Alderson, Keanon J.
09/06/2016 T 3:45 PM - 5:15 PM BUS 252
BUS101-B
Alderson, Keanon J.
09/06/2016 W 2:30 PM - 5:30 PM BUS 123
BUS101-A
Alderson, Keanon J.
09/06/2016 T 12:15 PM - 1:45 PM BUS 124
BUS101-B
Alderson, Keanon J.
01/11/2017 W 2:30 PM - 5:30 PM BUS 202
BUS101-A
Alderson, Keanon J.
01/11/2017 T 8:45 AM - 10:15 AM BUS 125

BUS217 Microeconomics
+

This course studies economic behavior at the individual level. Topics include decision-making processes of households and firms, supply and demand, elasticity, and marginal analysis. Market structure and public policy are examined to evaluate their impact on economic welfare and the allocation of scarce resources. (3 units; Fall/Spring)

BUS217-C
Namvar, Bob
09/06/2016 T 2:00 PM - 5:00 PM BUS 251
BUS217-A
Namvar, Bob
09/06/2016 T 12:15 PM - 1:45 PM BUS 123
BUS217-B
Parsons, Dean E.
09/06/2016 M 12:00 PM - 1:00 PM BUS 203
BUS217-A
Namvar, Bob
01/11/2017 T 10:30 AM - 12:00 PM BUS
BUS217-B
Keyes-Kimbirk, Wendy R
01/11/2017 M 9:30 AM - 10:30 AM BUS

BUS218 Macroeconomics
+

This course offers a common sense approach to economics, covering basic economic laws and how they apply to our world and everyday life. The course focuses on the overall economy and economic theories that offer explanations for its fluctuations and changes. Also, the course is designed to give the student a sufficient grounding in the terminology, basic concepts, and issues of economics to stimulate interest in further study and provide background in business. (3 units; Fall/Spring)

BUS218-B
Namvar, Bob
09/06/2016 T 10:30 AM - 12:00 PM BUS 251
BUS218-A
Namvar, Bob
09/06/2016 TR 2:00 PM - 5:00 PM BUS 251
BUS218-A
Keyes-Kimbirk, Wendy R
01/11/2017 M 8:15 AM - 9:15 AM BUS 250
BUS218-B
Namvar, Bob
01/11/2017 T 12:15 PM - 1:45 PM BUS
BUS218-C
Keyes-Kimbirk, Wendy R
01/11/2017 M 1:15 PM - 2:15 PM BUS

BUS237 Management Based on Bibl Prin
+

In this course students learn to identify and apply effective management and leadership behaviors based on principles found in the Bible. This course will equip each student with skills in making biblically-informed choices in realistic business scenarios. (3 units; Interdisciplinary; Fall/Spring)

BUS237-D
Miller, Gary A.
09/06/2016 M 2:30 PM - 5:30 PM BUS 203
BUS237-B
Hove, Tad A.
09/06/2016 T 8:45 AM - 10:15 AM BUS 204
BUS237-A
Miller, Gary A.
09/06/2016 M 1:15 PM - 2:15 PM BUS 204
BUS237-C
Hove, Tad A.
09/06/2016 T 10:30 AM - 12:00 PM BUS 202
BUS237-A
STAFF, STAFF
01/11/2017 M 9:30 AM - 10:30 AM BUS
BUS237-B
Lainson, Douglas L.
01/11/2017 T 8:45 AM - 10:15 AM BUS
BUS237-C
Lainson, Douglas L.
01/11/2017 T 10:30 AM - 12:00 PM BUS

CIS270 Business IT Application
+

This course will develop essential math and computer skills necessary to support the student's integration into the business program. Students will be introduced to the Microsoft Office suite application packages: Word, Excel, PowerPoint, and Outlook. In addition, they will reinforce essential math skills that support upper division requirements and integrate with computer software applications. Students will be expected to demonstrate integration of the math and software skills by the end of the course. Prerequisite: MAT 115 or STA 144. (3 units; Interdisciplinary; Fall/Spring)

CIS270-A
Mc Connell-Freeman, Christy Lee
09/06/2016 T 7:00 AM - 8:30 AM BUS 209
CIS270-B
Mc Connell-Freeman, Christy Lee
09/06/2016 T 8:45 AM - 10:15 AM BUS 209
CIS270-A
STAFF, STAFF
01/11/2017 T 7:00 AM - 8:30 AM BUS ONLN
CIS270-B
STAFF, STAFF
01/11/2017 TR 7:00 AM - 8:30 AM BUS ONLN

Upper Division Core Business Courses

BUS303 Business Finance
+

This course provides an introduction to the principles of financial management. It includes an overview of financial management, financial analysis and control, capital investment decisions, raising funds and cost of capital, sources of long-term funds and cash management principles. Prerequisite: ACC 250 or 350 and CIS 270. (3 units; Fall/Spring)

BUS303-C
Harrison, Adele L.
09/06/2016 T 12:15 PM - 1:45 PM BUS 106
BUS303-B
Harrison, Adele L.
09/06/2016 T 2:00 PM - 3:30 PM BUS 106
BUS303-A
Harrison, Adele L.
09/06/2016 M 10:45 AM - 11:45 AM BUS ONLN
BUS303-A
Donaldson, Darla R.
01/11/2017 M 10:45 AM - 11:45 AM BUS 209

BUS315 Business Statistics
+

This course includes the assembling and presentation of statistical data, probability distributions, sampling techniques, and statistical analysis. A project with practical problem solving is required. Prerequisites: CIS 270 and MAT 115, 123 or higher, or STA 144. (3 units; Fall/Spring)

BUS315-A
Donaldson, Darla R.
09/06/2016 M 12:00 PM - 1:00 PM BUS 209
BUS315-B
Donaldson, Darla R.
09/06/2016 M 8:15 AM - 9:15 AM BUS 209
BUS315-C
Keyes-Kimbirk, Wendy R
09/06/2016 T 12:15 PM - 1:45 PM BUS 209
BUS315-A
Donaldson, Darla R.
01/11/2017 M 9:30 AM - 10:30 AM BUS 209
BUS315-B
Donaldson, Darla R.
01/11/2017 T 12:15 PM - 1:45 PM BUS 209

BUS334 International Business
+

An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall/Spring)

BUS334-A
Weniger, Marc
09/06/2016 M 9:30 AM - 10:30 AM BUS 253
BUS334-B
Weniger, Marc
09/06/2016 M 12:00 PM - 1:00 PM BUS 250
BUS334-C
Bishop, Jim
01/11/2017 W 2:00 PM - 5:00 PM BUS
BUS334-A
Weniger, Marc
01/11/2017 M 9:30 AM - 10:30 AM BUS
BUS334-B
Weniger, Marc
01/11/2017 M 12:00 PM - 1:00 PM BUS

BUS358 Business Law
+

This course covers the law of sales, employment, contracts, negotiable instruments, agency and partnerships, corporations, insurance, real and personal property, estates, and bankruptcy. (3 units; Fall/Spring)

BUS358-A
Bishop, Jim
09/06/2016 M 10:45 AM - 11:45 AM BUS 252
BUS358-B
Bishop, Jim
09/06/2016 T 10:30 AM - 12:00 PM BUS 253
BUS358-A
Bishop, Jim
01/11/2017 M 10:45 AM - 11:45 AM BUS
BUS358-B
Bishop, Jim
01/11/2017 T 10:30 AM - 12:00 PM BUS

BUS463 Business & Organizational Mgmt
+

This course is the study of management theories and the functional concepts of leadership, planning, and decision making. Special emphasis is placed on quality issues, globalism, diversity, ethics, productivity, motivation, skill development, and human resource management. An emphasis on integrating biblical principles and leadership will also be studied. (3 units; Fall/Spring)

BUS463-A
Bigley, Joel Douglas
09/06/2016 T 10:30 AM - 12:00 PM BUS 106
BUS463-B
Bigley, Joel Douglas
09/06/2016 T 2:00 PM - 3:30 PM BUS 252
BUS463-B
STAFF, STAFF
01/11/2017 M 12:00 PM - 1:00 PM BUS
BUS463-A
Alderson, Keanon J.
01/11/2017 T 2:00 PM - 3:30 PM BUS 202

BUS485 Business Policy & Strategy
+

This is an integrative study of senior management functions using advanced case analysis, focusing on general management and decision making. Topics include setting objectives; implementing, supporting, and controlling organization-wide policies; developing strategies to achieve objectives; setting standards for measuring performance; evaluating and reformulating policies in response to change; fulfilling leadership responsibilities. Prerequisite: BUS 303, 463, and MKT 333 or ENT 462. (3 units; Fall/Spring)

BUS485-A
Herrity, Andrew C.
09/06/2016 M 10:45 AM - 11:45 AM BUS 104
BUS485-A
Herrity, Andrew C.
01/11/2017 M 9:30 AM - 10:30 AM BUS
BUS485-B
Herrity, Andrew C.
01/11/2017 T 12:15 PM - 1:45 PM BUS

BUS498 Senior Exit Exam
+

The student will take an exit eam. Prerequisite: Senior Status. Pass/Fail. (0 units; Fall/Spring)

BUS498-A
Keyes-Kimbirk, Wendy R
12/05/2016 M 4:00 PM - 5:30 PM BUS 204
BUS498-B
Keyes-Kimbirk, Wendy R
12/06/2016 T 6:00 PM - 7:30 PM BUS 203
BUS498-A
STAFF, STAFF
01/11/2017 T 6:00 PM - 7:30 PM BUS
BUS498-B
STAFF, STAFF
01/11/2017 W 6:00 PM - 7:30 PM BUS

MKT333 Principles of Marketing
+

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall/Spring)

MKT333-A
Floyd, Kristopher Kyle
09/06/2016 M 10:45 AM - 11:45 AM BUS ONLN
MKT333-B
Floyd, Kristopher Kyle
09/06/2016 T 10:30 AM - 12:00 PM BUS 252
MKT333-A
Winter, Natalie A
01/11/2017 T 10:30 AM - 12:00 PM BUS
MKT333-B
Floyd, Kristopher Kyle
01/11/2017 M 8:15 AM - 9:15 AM BUS ONLN

BUS 440 Quantitative Business Analysis

Upper Division Marketing Courses

MKT323 Marketing Research
+

The emphasis of the course is on improving the skills of conducting marketing research. This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid to making marketing decisions. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisite: BUS 315 and MKT 333. (3 units; Spring)

MKT323-A
Floyd, Kristopher Kyle
01/11/2017 M 12:00 PM - 1:00 PM BUS ONLN

MKT353 Integrated Marketing Communicatn
+

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Fall)

MKT353-A
Floyd, Kristopher Kyle
09/06/2016 M 12:00 PM - 1:00 PM BUS ONLN
MKT353-A
Floyd, Kristopher Kyle
01/11/2017 M 2:30 PM - 3:30 PM BUS ONLN

MKT458 Consumer Behavior
+

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases. Prerequisite: MKT 333. (3 units; Fall)

MKT458-A
Winter, Natalie A
09/06/2016 TR 8:45 AM - 10:15 AM BUS ONLN
MKT458-A
STAFF, STAFF
01/11/2017 M 10:45 AM - 11:45 AM BUS ONLN

MKT463 Marketing Management
+

The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class. Prerequisite: MKT 333 and senior status. (3 units; Spring)

MKT463-A
Winter, Natalie A
09/06/2016 T 8:45 AM - 10:15 AM BUS ONLN
MKT463-A
Winter, Natalie A
01/11/2017 T 8:45 AM - 10:15 AM BUS

Upper Division Marketing Elective Courses

Complete six (6) additional units from the following:

BUS444 International Marketing
+

This course focuses on the theoretical and practical aspects of the cultural environment of global markets, assessing global market opportunities and developing and implementing international marketing strategies. Prerequisite: BUS 334 and MKT 333. (3 units; Fall odd years)

MKT313 Retailing & Merchandising
+

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationship management, supply chain management, customer buying behavior, merchandising, space planning and layout, and store management. While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest. Prerequisite: MKT 333. (3 units; Fall)

MKT313-A
Floyd, Kristopher Kyle
09/06/2016 M 9:30 AM - 10:30 AM BUS ONLN

MKT363 Social Media & Content Marketing
+

Students will learn how to use social media and content marketing to communicate an orgainization's message and engage with customers. Additionally, students will learn how to manage an organization's social media presence. Prerequisite: MKT333 (3 units; Spring Odd years)

MKT363-A
Floyd, Kristopher Kyle
01/11/2017 M 9:30 AM - 10:30 AM BUS ONLN

MKT443 Personal Selling & Sales Managmn
+

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring)ts; ’}я›

MKT443-A
STAFF, STAFF
01/11/2017 TR 6:00 PM - 9:00 PM BUS

MKT491 Marketing Internship
+

Under faculty supervision, the student will work with an outside organization in the field of marketing. Prerequisite: MKT333 and permission of the Dean of the School of Business. (1-3 units; Fall, Spring, Summer)

MKT491-A
Winter, Natalie A
09/06/2016 - BUS OFFC
MKT491-A
Winter, Natalie A
01/11/2017 - BUS OFFC