Steve Strombeck, PhD
Professor of Marketing Interim Dean MBA Director
Office Phone: 951-343-4701 E-mail: firstname.lastname@example.org Office Location: School of Business, RM 211 (BUS211) Office Hours:
|PhD||Marketing||The University of Mississippi||1999|
|MBA||International Business||Pepperdine University||1988|
|B.A.||Business & Economics||Westmont College||1986|
Graduate Courses (PhD): Marketing Theory, Consumer Behavior & Marketing Research
Graduate Courses (MBA): Marketing Strategy, Marketing Research, Qualitative Research, International Marketing Strategy, International Business Strategy, Competitive Strategies, Marketing Management, Global Business Management, Management of the Worldwide Organization and Current Issues in Business and Management.
Undergraduate Courses: Principles of Marketing, Consumer Behavior, International Marketing, Marketing Research, Marketing Management, Advertising, Professional Selling, Business Marketing, Services Marketing, Marketing Strategy, Project Management, Management Based on Biblical Principles, Principles of Management, International Business & E-Commerce.
Academic Areas & Scholarly Interests
Asian Business Practices
I-Shou University (Taiwan)
Handong Global University (South Korea)
Azusa Pacific University
National Kaohsiung First University of Science and Technology (Taiwan)
The University of Mississippi
Research, Presentations, & Publications
Strombeck, S.D. and S.T. Shu (2016) “The Pursuit of Social Recognition through Luxury Service Brands,” Services Marketing Quarterly, 38 (1). Forthcoming
Chen, Y. Shu, S.T., Strombeck, S.D. (2015) “Pricing Management between Partnering Rivals: Coopetitive Diffusion Analysis,” International Journal of Systems Science: Operations and Logistics, 2 (1), pp. 15-24.
Strombeck, S.D. and S.T. Shu, (2014) "Modeling Contextually Elicited Service Quality Expectations," Managing Service Quality, 24 (2), 160-183.
Shu, S.T., Strombeck, S.D. and C.L. Hsieh (2013) "Consumer Ethnocentrism, Self-Image Congruence and Local Brand Preference: A Cross-National Examination," Asia Pacific Management Review, 18(1), 43-62.
Strombeck, S.D. and Kirk Wakefield, (2008) "Situational Influences on Service Quality Evaluations," Journal of Services Marketing, 22(5), 409-419
Yao, Albert W.L,, S. C. Chi, and S. D. Strombeck (2005) "Development of a mobile manufacturing system with PDA and PLC", The International Journal of Advanced Manufacturing Technology, 25(7-8), 723-729.
Kuo, C.C. and Strombeck, S.D. (2015) “Decision Making Under Asymmetric Information: Risk of Consumer Trust in the Food Industry,” World Academy of Researchers, Educators, and Scholars Congress, Bangkok, Thailand.
Strombeck, S.D. (2013) "Foreign Direct Investment and Branding," (Key Note Speaker), International Conference on Foreign Direct Investment, Kaohsiung, Taiwan.
Shu, S.T., Strombeck, S.D. and C.L. Hsieh (2010) "The Influence of Consumer Ethnocentrism and Self-Image Congruence on Local Brand Preference," 2010 Global Marketing Conference (GMC), Tokyo, Japan.
Strombeck, S.D. (2008) "Manufacturing Brands Retreat! Assessing and Countering the Reverse Trojan-Horse Strategy of Retailers," The Society of Asia Retailing and Distribution (SARD), 6th Annual Workshop, Kaohsiung, Taiwan.
Strombeck, S.D. (2007) "Corporate Integrity and Communication Strategies," Christian Business Faculty Association, Seattle Pacific University, Washington.
Strombeck, S.D. (2006), "CFS Case Analysis," National Association of Industrial and Office Properties (NAIOP), La Jolla, San Diego.
Strombeck, S.D. (2006), "Selection Tools for Hiring New Sales Reps," Zee Medical Conference, Palm Springs, California.
Strombeck, S.D. and Ya-Ying Ling (2004), "Upward Mobility and the Social Drama: A Study of Conspicuous Consumption in the Leisure Club Industry," at the 2nd International Contemporary Marketing Academic Conference, Taiwan
Huang, Perng Fei and Strombeck, S.D. (2002), "An Empirical Study on the Development of Relationship Marketing in the Taiwanese Retail Industry: The Case for Warehouse Retailers," in The Asian Retail and Distribution Forum Proceedings, Kaohsiung, Taiwan.
Church Membership & Activities
Olive Branch Community Church
Community Service & Involvement
Provost's Council (2014-present), Member
Undergraduate & Graduate Curriculum Committee (2014-present), CBU, Committee Member
Faculty Recruitment Committee (2012-2013), ISU, International College, Committee Member
Graduate Admissions Exceptions Committee (2006-2008), APU, Chair
Faculty Evaluation Council (2004-2007), APU, Council Member
Academic Integrity Hearing Committee (Fall 2005), APU, Committee Member
Globalization Task Force (Spring 2005), APU, Task Force Member
American International Mentoring Program (2004-05), APU, Participant
City Links 2004, APU, Participant
Globalization Committee (2000-2001), Union University, Committee Member
Diversity Committee (1999-2000), Union University, Committee Member
Interests & Hobbies
Designing, organizing, and leading study biannual abroad programs for business students which are based on experiential learning (corporate visits with business executives, interactive brand simulation software, and case analysis/discussion of sponsoring multinational corporations).
"For we do not preach ourselves but Christ Jesus as Lord, and ourselves as your bond-servants for Jesus' sake." (2 Cor 4:5, NAS)