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Natalie C. Winter, Ed.D.

Associate Professor of Marketing
Marketing Program Director

Office Phone: (951) 343-4462
E-mail: nwinter@calbaptist.edu
Office Location: BUS 236
Office Hours: Monday, 9:00-11:00 AM (virtual)Tuesday/Thursday – 7:30-8:30AM; 12:30-3:00PMAnd by appointment.

Degree Major Emphasis Institution Year
Ed.D. Organizational Leadership Pepperdine University 2007
M.B.A. Business Administration Azusa Pacific University 2001
B.S. Marketing/Business Administration Azusa Pacific University 2000

Courses Taught

BUS101 - Introduction to Business
BUS301 - eCommerce
BUS433 - International Marketing & Economics
BUS521 - Management of Change
BUS530 - Marketing Management
MKT333 - Principles of Marketing
MKT353 - Integrated Marketing Communications
MKT323 - Marketing Research
MKT458 - Consumer Behavior
MKT463 - Marketing Management

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Academic Areas & Scholarly Interests

Millennial generation and its impact on organizations

Generational differences and communication

Social entrepreneurship and globalization

Servant leadership

Marketing education

Social Media

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Teaching Experience

[Dr. Winter has taught] Principles of Marketing, Direct and Interactive Marketing, and Computer Concepts and Application at Vanguard University.

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Research, Presentations, & Publications

Winter, Natalie Clark & Alderson, Keanon. "Building Lives in Kenya: A Case Study of a Successful Social Enterprise." The Eleventh Annual Hawaii International Conference on Business. Oahu, HI. May 2011.

Winter, Natalie Clark. "Motivating and Leading Millennials: A Conceptual Framework." The Eleventh Annual Hawaii International Conference on Business. Oahu, HI. May 2011.

Winter, Natalie Clark. "The Millennial Generation." Riverside Optimist Club. Riverside, CA, May 2011.

Winter, Natalie Clark. "The Millennial Generation." Public Relations Society of America - Inland Empire Chapter. Riverside, CA March 2011.

Winter, Natalie Clark & Alderson, Keanon. (2011). Creating a sustainable social entrepreneurship venture within a non-profit. In Whitfield, R. & Mueller, J. (Eds.). For profit does not mean for performance: Tips for sustainable performance for global nonprofit firms. Read to Lead Series. Rockford, IL. InfoUSA Publishing.

Winter, Natalie Clark. "Trust & Obey." Saddleback Valley Christian Schools Senior High School Commencement. Laguna Hills, CA June 2010.;

Winter, Natalie Clark. "Millennials: Catalysts or Chaos?" 4th Annual Christian High Principal & Counselor Workshop, Riverside, CA. March 2010.;

Winter, Natalie Clark. "A Synthesis of Research on the Millenial Generation." for Lifeway Christian Resources. Nashville, TN. January 2010.;

Winter, Natalie Clark. "Teaching the Millenials." California Baptist University Board of Trustees Meeting. Riverside, CA. September 2009.;

Winter, Natalie Clark. "The Millennial Generation & Communication." as part of a panel on the Millennial Generation. California Baptist University Faculty Workshop. Riverside, CA. August 2009.;

Winter, Natalie Clark & Weniger, Marc: "The Wonderful World of Google." CBU Faculty Workshop. Riverside, CA. August 2009.;

Winter, Natalie Clark. "Concurrent Communications: Bridging the Gap Between Sales Training & the Marketing Message" INFORMS Marketing Science Conference. Ann Arbor, MI. June 2009.;

Clark, Natalie. “Quality is more important than quantity: By maintaining their difference, Christian retailers will be able to keep on making a difference." Christian Retailing. January 2008.;

Clark, Natalie. “Industry Views: Lead Poisoning Awareness.” CBA Retailers + Resources. October 2007.;

Clark, Natalie. “An Exploratory Study of the Millennial Generation’s Acceptance of Others: A Case Study of Business Students at a Private University.” Dissertation. Pepperdine University. April 2007.;

Clark, Natalie. “Why We Do What We Do; Inspirational Expressions.” Aspiring Retail. January 2007.;

Clark, Natalie. “Emotional Intelligence & Undergraduate Management Education.” The Fourth Annual Hawaii International Conference on Education. Oahu, HI. January 2006.;

Clark, Natalie. “Best Practices in Distance Learning.” The Fourth Annual Hawaii International Conference on Education. Oahu, HI. January 2006.;

Clark, Natalie. “Government Protection of Consumer Data and What Organizations Should Do.” Hawaii International Conference on Business. Honolulu, HI. May 2005.;

Clark, Natalie (2005).” Insider Trading: An Ethical Review.” Hawaii International Conference on Business. Honolulu, HI. May 2005.;

Clark, Natalie. “Government Protection of Consumer Data and What Organizations Should Do.” Hawaii International Conference on Business. Honolulu, HI. May 2005.;

Clark, Natalie. “Insider Trading: An Ethical Review.” Hawaii International Conference on Business. Honolulu, HI. May 2005.;

Clark, Natalie, Darling, Jennifer, Doucet, Laron. Jacobson, Larry ,Nusbaum, Ennette, Pinckley, Paul & Wardell, Mary. “The University of Monterrey, Mexico and Pepperdine University, United States: A Transcultural Leadership Experience.” 28th Annual Conference of the Society of Educators and Scholars. Long Beach, CA. April 2005.;

Clark, Natalie, Darling, Jennifer, Doucet, Laron. Jacobson, Larry, Nusbaum, Ennette, Pinckley, Paul & Wardell, Mary. “The University of Monterrey, Mexico and Pepperdine University, United States: A Transcultural Leadership Experience.” The Third Annual Hawaii International Conference on Education. Oahu, HI. January 2005.;

Clark, Natalie & Schmieder-Ramirez, June. “Will the Faith-Based Initiative Outlast President Bush’s Second Term? The Economics and Utility of Funding Religious Projects.” Submitted to major newspapers. November 2004.;

Clark, Natalie & Darling, J. (2005) The University of Monterrey, Mexico and Pepperdine University, United States: A Transcultural Leadership Experience. The Third Annual Hawaii International Conference on Education. Oahu, HI. January 2004.;

Clark, Natalie, Darling, Jennifer, Doucet, Laron. Jacobson, Larry ,Nusbaum, Ennette, Pinckley, Paul & Wardell, Mary. “The University of Monterrey, Mexico and Pepperdine University, United States: A Transcultural Leadership Experience“ Scholar and Educator: The Journal of the Society of Educators and Scholars, Volume XXVI: Number 1-2..


Editor/ Reviewer for Professional Publications

Principles of Marketing Texbook, Chapters 1-11, by Hunt & Mello, McGraw-Hill

Guest Sermons or Speaking Engagements

"Bringing Mom and Day Joy: Examining What the Bible Says About Honoring Your Parents", Compass Bible Church Women's Bible Study, Aliso Viejo, CA, February 7-8, 2012

"Honoring Parents", Navigating Motherhood, Compass Bible Church Aliso Viejo, CA, Feb 17, 2012

"Honoring Your Parents", San Clemente High School Created Club (student club), San Clemente, CA, Feb. 22, 2012

"No Other Gospel", Compass Bible Church's Women's Bible Study, Aliso Viejo, CA, September 25-26, 2012

"Prayer", Navigating Motherhood, Compass Bible Church, Aliso Viejo, CA, Nov. 16, 2012

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Church Membership & Activities

Member of Compass Bible Church (Aliso Viejo, CA)
Participates in Partners discipleship program & women's ministry speaker
Navigating Motherhood, communications

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Community Service & Involvement

Belongs to the Academy of Management and the American Marketing Association
Alpha IRB, board member(2012-present)
Living Room Ministries International, Board Member and Secretary (2009-2012)
American Advertising Federation: Inland Empire Education Advisory Board (2009-2011)

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Interests & Hobbies

Dr. Winter is the founder of Concurrent Communications, an organization that provides communications and leadership consulting. She also enjoys reading, writing, tennis, jogging, crocheting, international travel, and being near the ocean. She lives with her husband and two dogs in Orange County, CA.

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Personal Philosophy

Blessed is a man who perseveres under trial; for once he has been approved, he will receive the crown of life which the Lord has promised to those who love Him.

- James 1:12, NASB

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