Bachelor of Science in Marketing

CBU's Marketing major is ideal for student who are interested in figuring out how consumers think, what they want, and how to bring products to market that satisfy consumer needs and wants? Individuals who are creative problem solvers and are able to persuasively communicate their ideas will enjoy the broad field of marketing. Majoring in marketing lays a solid foundation for students considering careers in sales, advertising, event promotions, or marketing research.

CBU marketing students receive a foundation in economics, finance, business law, international business, accounting, and—of course—marketing. The four-year marketing program is structured to provide a foundation of courses in

Sales
Consumer behavior
Marketing research
Marketing management
Marketing communications
Retailing

Our approach to the education process generates self-confident, productive business professionals who have the opportunity to work with other students on interesting team projects as well as perform actual marketing tasks in a business as part of a marketing internship. Upon graduation students will have performed and experienced many of the tasks required in a company’s marketing department and will possess contemporary and practical marketing knowledge and skills applied with integrity in a constantly changing world.

Learning Outside of the Classroom

The competitiveness of the programâ€™s coursework is enhanced by a variety of available value-added experiences. The Marketing Club, â€œClub M,â€ plans special events and speakers, networking opportunities, and field trips. In addition, students bridge academic concepts with real working-world experience by interning at local and global businesses and enhance their skills for effective leadership in the global economy by studying in our two-week summer program at Oxford University, in England.

The School of Business professors bring practical, application-oriented instruction into the classroom to equip you to solve real-world challenges. The faculty members of the School have extensive experience and knowledge in their field of expertise and are able to translate the academic experience into practical and marketable business skills for each of our students.

Career Opportunities

Alumni of the Dr. Robert K. Jabs School of Business are executives at major national and international corporations, top government officials and successful entrepreneurs. Some of the highly respected firms that have actively recruited and hired our graduates include Bank of America, Johnson & Johnson, IBM, Shell Oil Corporation, Glaxo Smith Kline, Ford Motor Corporation, Toyota Motor Corporation, Fleetwood Enterprises, Bourns Incorporated, Ernst & Young, Eli Lilly and Pepsi Cola.

Student Learning Outcomes

Knowledge and technical skills in the following nine (9) disciplines of business:
- Accounting
- Financial Management
- Economics
- Quantitative Analysis
- Business Law
- Management
- Marketing
- Business Communication
- Information Management
Critical thinking skills regarding the nine (9) disciplines above, through listening, speaking, writing, reading, and presenting visually.
Transfer of knowledge and skills to a profession and the workplace regarding one or more of the nine (9) disciplines above.
Respect for cross-national and cross-cultural religious, traditional, aesthetic, and philosophical experiences and perspectives regarding the nine (9) disciplines above.
A personal and social ethic that integrates Biblical Christian faith with one or more of the nine (9) disciplines above.

Program Requirements

The program requires the completion of 60 units.

Lower Division Core Business Courses

ACC250 Principles Accounting I

An introduction to financial accounting, involving its basic structure, the accounting cycles for service and merchandising enterprises, assets, liabilities, and accounting systems. (3 units; Fall)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	ACC250-C	C	Schwandt, Brittany Nicole	09/03/2013	Tuesday	6:00 PM - 9:00 PM	TBA Array
Fall 2013	ACC250-A	A	Giles, Brizset Adriana	09/03/2013	Monday, Wednesday, Friday	8:00 AM - 8:50 AM	TBA Array
Fall 2013	ACC250-D	D	TBA	09/03/2013	Tuesday, Thursday	2:00 PM - 3:20 PM	TBA Array
Fall 2013	ACC250-B	B	TBA	09/03/2013	Monday, Wednesday, Friday	9:00 AM - 9:50 AM	TBA Array

ACC251 Principles of Accounting II

Continuation of ACC 250 with emphasis on managerial accounting involved with corporations, control accounting, and decision making. Recommended for sophomores only. Prerequisite: Principles of Accounting I.(3 units; Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Spring 2014	ACC251-A	A	TBA	01/08/2014	Monday, Wednesday, Friday	8:00 AM - 8:50 AM	TBA Array
Spring 2014	ACC251-B	B	TBA	01/08/2014	Monday, Wednesday, Friday	9:00 AM - 9:50 AM	TBA Array
Spring 2014	ACC251-C	C	TBA	01/08/2014	Tuesday, Thursday	8:00 AM - 9:20 AM	TBA Array
Spring 2014	ACC251-D	D	Schwandt, Brittany Nicole	01/08/2014	Tuesday	6:00 PM - 9:00 PM	TBA Array

BUS101 Introduction to Business

Introduces students to various business disciplines, provides an overview of each functions role in an organization and explores the various career opportunities available within each of these disciplines. (3 units; Fall/Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS101-A	A	Winter, Natalie A	09/03/2013	Tuesday, Thursday	11:00 AM - 12:20 PM	Sch Business Building 124
Spring 2014	BUS101-A	A	Winter, Natalie A	01/08/2014	Tuesday, Thursday	9:30 AM - 10:50 AM	Sch Business Building 124

BUS217 Microeconomics

A study of microeconomics analysis, price theory, market structures, analysis of the firm, and current microeconomic problems. Recommended for students planning to do graduate study in business or planning to take further upper-division economic courses.(3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS217-A	A	Namvar, Bob	09/03/2013	Tuesday, Thursday	11:00 AM - 12:20 PM	Sch Business Building 123
Spring 2014	BUS217-A	A	Namvar, Bob	01/08/2014	Tuesday, Thursday	8:00 AM - 9:20 AM	TBA Array
Spring 2014	BUS217-B	B	Namvar, Bob	01/08/2014	Tuesday	2:00 PM - 4:50 PM	TBA Array

BUS218 Macroeconomics

A common sense approach to economics, covering basic economic laws and how they apply to our world and everyday life. The course is expected to give the student a sufficient grounding in the terminology, basic concepts, and issues of economics to stimulate interest in further study and provide background in the business field.(3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS218-B	B	Namvar, Bob	09/03/2013	Tuesday	2:00 PM - 5:00 PM	TBA Array
Fall 2013	BUS218-A	A	Namvar, Bob	09/03/2013	Tuesday, Thursday	9:30 AM - 10:50 AM	Sch Business Building 202
Spring 2014	BUS218-A	A	Keyes-Kimbirk, Wendy R	01/08/2014	Monday, Wednesday, Friday	8:00 AM - 8:50 AM	TBA Array
Spring 2014	BUS218-B	B	Namvar, Bob	01/08/2014	Tuesday, Thursday	9:30 AM - 10:50 AM	TBA Array
Spring 2014	BUS218-C	C	Namvar, Bob	01/08/2014	Tuesday, Thursday	12:30 PM - 1:50 PM	TBA Array

BUS237 Management Based on Bibl Prin

In this course students learn to identify and apply effective management and leadership behaviors based on principles found in the Bible. This course will equip each student with skills in making biblically-informed choices in realistic business scenarios. (3 units; Interdisciplinary; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS237-C	C	Feller, Bryan W	09/03/2013	Wednesday	2:00 PM - 4:50 PM	TBA Array
Fall 2013	BUS237-A	A	Feller, Bryan W	09/03/2013	Tuesday	8:00 AM - 9:20 AM	TBA ONLN
Fall 2013	BUS237-B	B	Feller, Bryan W	09/03/2013	Tuesday	11:00 AM - 12:20 PM	Sch Business Building ONLN
Spring 2014	BUS237-A	A	Feller, Bryan W	01/08/2014	Monday, Wednesday, Friday	8:00 AM - 8:50 AM	TBA Array
Spring 2014	BUS237-B	B	Feller, Bryan W	01/08/2014	Tuesday	8:00 AM - 9:20 AM	TBA ONLN

CIS270 Business IT Application

This course will develop essential math and computer skills necessary to support the student's integration into the business program. Students will be introduced to the Microsoft Office suite application packages: Word, Excel, PowerPoint, and Outlook. In addition, they will reinforce essential math skills that support upper division requirements and integrate with computer software applications. Students will be expected to demonstrate integration of the math and software skills by the end of the course. Prerequisite: MAT 115 or STA 144. (3 units; Interdisciplinary; Fall, Spring even years)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	CIS270-A	A	Corso, Anthony J.	09/03/2013	Tuesday, Thursday	8:00 AM - 9:20 AM	Sch Business Building 202

Upper Division Core Business Courses

BUS303 Business Finance

This course provides an introduction to the principles of financial management. It includes an overview of financial management, financial analysis and control, capital investment decisions, raising funds and cost of capital, sources of long-term funds and cash management principles. Prerequisite: ACC 251 or 351 and CIS 270. (3 units; Fall)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS303-B	B	Christie, Stephen R.	09/03/2013	Tuesday	9:30 AM - 10:50 AM	Sch Business Building ONLN
Fall 2013	BUS303-A	A	Herrity, Andrew C.	09/03/2013	Monday, Wednesday, Friday	9:00 AM - 9:50 AM	TBA Array
Spring 2014	BUS303-A	A	TBA	01/08/2014	Thursday	11:00 AM - 12:20 PM	TBA ONLN

BUS315 Business Statistics

This course includes the assembling and presentation of statistical data, probability distributions, sampling techniques, time series analysis, index numbers, and forecasting. A project with practical problem solving is required. Prerequisites: CIS270 or equivalent and either MAT115, MAT144 or STA144 (3 units; Interdisciplinary; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS315-A	A	Donaldson, Darla R.	09/03/2013	Monday, Wednesday, Friday	11:00 AM - 11:50 AM	Sch Business Building 209
Fall 2013	BUS315-B	B	Donaldson, Darla R.	09/03/2013	Tuesday, Thursday	12:30 PM - 1:50 PM	Sch Business Building 209
Spring 2014	BUS315-A	A	Donaldson, Darla R.	01/08/2014	Monday, Wednesday, Friday	11:00 AM - 11:50 AM	Sch Business Building 209
Spring 2014	BUS315-B	B	Donaldson, Darla R.	01/08/2014	Tuesday, Thursday	12:30 PM - 1:50 PM	Sch Business Building 209

BUS334 International Business

An introduction to international business which will expose students to major international business issues, including international trade, cultures, economics, marketing and communication issues of multinational corporations. (3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Summer 2013	BUS334-B	B	Weniger, Marc	07/31/2013	Monday, Tuesday, Wednesday, Thursday, Friday	Array - Array	Other Non-Site Locations Array
Fall 2013	BUS334-A	A	Weniger, Marc	09/03/2013	Monday, Wednesday, Friday	8:00 AM - 8:50 AM	TBA Array
Fall 2013	BUS334-B	B	Weniger, Marc	09/03/2013	Monday, Wednesday, Friday	12:00 PM - 12:50 PM	TBA Array
Spring 2014	BUS334-C	C	Weniger, Marc	01/08/2014	Wednesday	6:00 PM - 9:00 PM	TBA Array
Spring 2014	BUS334-A	A	Weniger, Marc	01/08/2014	Monday, Wednesday, Friday	9:00 AM - 9:50 AM	TBA Array
Spring 2014	BUS334-B	B	Weniger, Marc	01/08/2014	Tuesday, Thursday	9:30 AM - 10:50 AM	TBA Array

BUS358 Business Law

Covers law of sales, contracts, negotiable instruments, agency and partnerships, corporations, insurance, real and personal property, estates, and bankruptcy. (3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS358-B	B	Bishop, Jim	09/03/2013	Tuesday, Thursday	12:30 PM - 1:50 PM	TBA Array
Fall 2013	BUS358-A	A	Bishop, Jim	09/03/2013	Monday, Wednesday, Friday	10:00 AM - 10:50 AM	Sch Business Building 204
Spring 2014	BUS358-A	A	Bishop, Jim	01/08/2014	Monday, Wednesday, Friday	10:00 AM - 10:50 AM	TBA Array
Spring 2014	BUS358-B	B	Bishop, Jim	01/08/2014	Tuesday, Thursday	12:30 PM - 1:50 PM	TBA Array

BUS463 Business & Organizational Mgmt

This course is the study of management theories and the functional concepts of leadership, planning, and decision making. Special emphasis is placed on quality issues, globalism, diversity, ethics, productivity, motivation, skill development, and human resource management. An emphasis on integrating biblical principles and leadership will also be studied. (3 units; Interdisciplinary; Multicultural; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS463-A	A	Herrity, Andrew C.	09/03/2013	Monday, Wednesday, Friday	11:00 AM - 11:50 AM	TBA Array
Fall 2013	BUS463-B	B	Alderson, Keanon J.	09/03/2013	Thursday	2:00 PM - 5:00 PM	TBA Array
Spring 2014	BUS463-A	A	Herrity, Andrew C.	01/08/2014	Monday, Wednesday, Friday	10:00 AM - 10:50 AM	TBA Array

BUS485 Business Policy & Strategy

This is an integrative study of senior management functions using advanced case analysis, focusing on general management and decision making. Topics include setting objectives; implementing, supporting, and controlling organization-wide policies; developing strategies to achieve objectives; setting standards for measuring performance; evaluating and reformulating policies in response to change; fulfilling leadership responsibilities. Prerequisite: BUS 303, 463, and MKT 333. (3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS485-A	A	Herrity, Andrew C.	09/03/2013	Wednesday	2:00 PM - 5:00 PM	TBA Array
Spring 2014	BUS485-A	A	Herrity, Andrew C.	01/08/2014	Monday, Wednesday, Friday	11:00 AM - 11:50 AM	TBA Array
Spring 2014	BUS485-B	B	Herrity, Andrew C.	01/08/2014	Wednesday	2:00 PM - 4:50 PM	TBA Array

MKT333 Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	MKT333-B	B	Winter, Natalie A	09/03/2013	Thursday	9:30 AM - 10:50 AM	Sch Business Building ONLN
Fall 2013	MKT333-A	A	Alderson, Keanon J.	09/03/2013	Monday, Wednesday, Friday	12:00 PM - 12:50 PM	TBA Array
Spring 2014	MKT333-A	A	Alderson, Keanon J.	01/08/2014	Monday, Wednesday, Friday	8:00 AM - 8:50 AM	TBA Array
Spring 2014	MKT333-B	B	Winter, Natalie A	01/08/2014	Thursday	8:00 AM - 9:20 AM	TBA ONLN

Upper Division Marketing Courses

MKT323 Marketing Research

The emphasis of the course is on improving the skills of conducting marketing research. This course is designed to teach students the fundamentals of the research process including: recognizing the need for marketing research, planning for marketing research, obtaining and collecting the data, analyzing the data, and presenting the research results. This course concerns the use of marketing research as an aid to making marketing decisions. Accordingly, this course is appropriate for both prospective users of research results and prospective marketing researchers. Primary and secondary research will be performed, qualitative and quantitative methods will be utilized as well. Prerequisite: BUS 315 and MKT 333. (3 units; Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Spring 2014	MKT323-A	A	Winter, Natalie A	01/08/2014	Tuesday, Thursday	11:00 AM - 12:20 PM	TBA Array

MKT353 Integrated Marketing Communicatn

This course examines the best practices companies use to perform integrated marketing communications (IMC). IMC includes advertising, sales promotion, direct marketing, personal selling, public relations, customer segmentation and selection, branding, and building customer relationships. Integration of these functions is essential to the success of the marketing strategy of the organization. Prerequisite: MKT 333. (3 units; Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	MKT353-A	A	Winter, Natalie A	09/03/2013	Tuesday, Thursday	8:00 AM - 9:20 AM	TBA Array

MKT458 Consumer Behavior

A focus on the individual buyer's role in the marketing system; retail operation and how the needs and wants of the buyers are met in a market-oriented system; importance of product image, brand package influence, and store image in influencing consumer purchases. Prerequisite: MKT 333. (3 units; Fall)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	MKT458-A	A	Winter, Natalie A	09/03/2013	Tuesday, Thursday	9:30 AM - 10:50 AM	TBA ONLN

MKT463 Marketing Management

The formulation and implementation of effective marketing management strategies to achieve the creation of a viable marketing plan. Group presentations, case studies and experiential learning assignments will be performed in and out of class. Prerequisite: MKT 333. (3 units; Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Spring 2014	MKT463-A	A	Alderson, Keanon J.	01/08/2014	Wednesday	2:00 PM - 5:00 PM	TBA Array

Upper Division Marketing Elective Courses

Complete six (6) additional units from the following:

BUS356 Business Communications

This course emphasizes individual, interpersonal and intercultural communication concepts. Special emphasis is placed on the various functions of communication concepts in a business environment. This course is designed to further your understanding of application Christian values and principles for integrity and our responsibility to family, the church, local and global communities. (3 units; Fall even years)

BUS357 Small Business Management

This is a practice-oriented course presenting techniques and methods used in day-to-day management of the small business enterprise. Special emphasis is given to entrepreneurship and the growing significance of computers in the workplace. (3 units; Fall)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS357-A	A	Herrity, Andrew C.	09/03/2013	Thursday	2:00 PM - 5:00 PM	Sch Business Building 204

BUS444 International Marketing

This course focuses on the theoretical and practical aspects of the cultural environment of global markets, assessing global market opportunities and developing and implementing international marketing strategies. Prerequisite: BUS 334 and MKT 333. (3 units; Fall odd years)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	BUS444-A	A	Weniger, Marc	09/03/2013	Monday, Wednesday, Friday	9:00 AM - 9:50 AM	TBA Array

BUS491 Internship in Business

Under faculty supervision, the student will be assigned to a business or non-profit organization in an emphasis area (Business Technology, Marketing, Management). This is an opportunity for field experience in applying business principles. Prerequisite: consent of the Dean of the School of Business. (3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Summer 2013	BUS491-IN	IN	Winter, Natalie A	05/07/2013	Array	Array - Array	Instructor OFFC
Fall 2013	BUS491-IN	IN	Winter, Natalie A	09/03/2013	Array	Array - Array	Instructor OFFC
Spring 2014	BUS491-A	A	Winter, Natalie A	01/08/2014	Array	Array - Array	Instructor OFFC

MKT313 Retailing & Merchandising

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. Topics of discussion will include retail business planning, site selection, retail promotion strategies, HR management, customer relationship management, supply chain management, customer buying behavior, merchandising, space planning and layout, and store management. While the course focuses on the retail industry including retailers of consumer services, the content of the course is also useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general business interest. Prerequisite: MKT 333. (3 units; Fall-even years)

MKT443 Personal Selling & Sales Managmn

An introduction to the profession of personal selling and sales management. The choice of sales and sales management as a career will be discussed. Topics of interest include: Strategically planning each sales call within a larger account strategy, making the sales call, strengthening communications, responding helpfully to objections, obtaining commitment, and building partnerships. Sales force planning, organizing, management, territory development, selection, compensation, sales force effectiveness, and performance will also be analyzed and discussed. Prerequisite: MKT 333. (3 units; Spring even years)

	Course	Sec	Instructor	Dates	Days	Time	Location
Spring 2014	MKT443-A	A	Alderson, Keanon J.	01/08/2014	Monday, Wednesday, Friday	10:00 AM - 10:50 AM	TBA Array

Bachelor of Science in Marketing