Public Relations Minor
Seven (7) courses totaling 21 units are recommended for the lower/upper division requirements for the Public Relations minor. There are six (6) courses totaling 18 units required, and the student will choose one course (3 units) of electives for a total of 21 units.
Lower Division Requirements
JRN220 Podcast & Broadcast Principles
JRN220 Podcast & Broadcast Principles
This course is a study on the field of broadcasting within the form of a pod cast. The evolution of this new form of media and the impact it has had in the field of journalism will be explored. Instructional goals are to enhance awareness of new broadcast journalism-pod cast; to increase the ability to identify effective pod cast episodes and demonstrate an understanding of the ethics, standards and legalities of producing and publishing pod cast episodes; to enhance the ability to employ reason and logic as tools for discerning the evolution of the field of broadcast journalism; and to provide knowledge and skills necessary to work on a pod cast team. (3 units)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | JRN220-A | A | Renck, Thomas Martin | 09/03/2013 | Tuesday, Thursday | 9:30 AM - 10:50 AM | James Complex 166 |
| Spring 2014 | JRN220-A | A | TBA | 01/08/2014 | Tuesday, Thursday | 9:30 AM - 10:50 AM | Yeager Center B220 |
Upper Division Requirements
COM300 Public Relations
COM300 Public Relations
Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Interdisciplinary; Multicultural; Fall, Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | COM300-A | A | Romo, Sandra Jean | 09/03/2013 | Monday, Wednesday | 1:00 PM - 1:50 PM | James Complex ONLN |
| Spring 2014 | COM300-A | A | Romo, Sandra Jean | 01/08/2014 | Monday, Wednesday | 1:00 PM - 1:50 PM | TBA ONLN |
JRN320 Ethics in Public Relatns & Journ
JRN320 Ethics in Public Relatns & Journ
This course is an introduction to the ethical and legal aspects of public relations and journalism. Students will gain practical insight into the field through review of real-world case studies and public relations materials on ethics, policies and law. (3 units; Fall, Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | JRN320-A | A | Romo, Sandra Jean | 09/03/2013 | Monday, Wednesday | 12:00 PM - 12:50 PM | James Complex ONLN |
| Spring 2014 | JRN320-A | A | Chute, Michael D. | 01/08/2014 | Tuesday, Thursday | 12:30 PM - 1:50 PM | James Complex 375 |
JRN349 Copy Editng Magazns Newppr & Prs
JRN349 Copy Editng Magazns Newppr & Prs
A course involving students in an in-depth study of procedures of copy editing for newspapers, books and magazines. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, line editing and proofreading. The special conditions of the increasing important Internet to copy editors will be explained. Students will learn the vocabulary of printing and page layout.(3 units)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Spring 2014 | JRN349-A | A | Chute, Michael D. | 01/08/2014 | Monday, Wednesday | 9:00 AM - 9:50 AM | James Complex ONLN |
JRN371 Applied Journalism Production
JRN371 Applied Journalism Production
The purpose of this course is to prepare students to be skilled journalist. The type of journalism covered will be: newspaper and magazine writing, business writing, website style writing and freelance writing. Students will learn to analyze published material. (3 units; Fall, Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Spring 2014 | JRN371-A | A | TBA | 01/08/2014 | Tuesday | 9:30 AM - 10:50 AM | TBA ONLN |
MKT333 Principles of Marketing
MKT333 Principles of Marketing
A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | MKT333-B | B | Winter, Natalie A | 09/03/2013 | Thursday | 9:30 AM - 10:50 AM | Sch Business Building ONLN |
| Fall 2013 | MKT333-A | A | Alderson, Keanon J. | 09/03/2013 | Monday, Wednesday, Friday | 12:00 PM - 12:50 PM | TBA Array |
| Spring 2014 | MKT333-A | A | Alderson, Keanon J. | 01/08/2014 | Monday, Wednesday, Friday | 8:00 AM - 8:50 AM | TBA Array |
| Spring 2014 | MKT333-B | B | Winter, Natalie A | 01/08/2014 | Thursday | 8:00 AM - 9:20 AM | TBA ONLN |
Elective Requirements
Complete three (3) units from the following:
COM400 Spec Topic Communication Studies
COM400 Spec Topic Communication Studies
Concentration upon a specific topic in the field of communication arts. Topic varies for different semesters. May be taken multiple times with change in topic. (3 units; Fall, Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | COM400-A | A | Cervantes, Cynthia D. | 09/03/2013 | Monday, Wednesday, Friday | 9:00 AM - 9:50 AM | James Complex Array |
| Spring 2014 | COM400-A | A | Marse, Michael | 01/08/2014 | Tuesday, Thursday | 11:00 AM - 12:20 PM | TBA Array |
COM401 Argumentation & Debate
COM401 Argumentation & Debate
A study of the principles and models of argumentation and debate, the basic theories, strategies, and processes by which a student may present an effective argument, as well as their application to business and interpersonal communication as well as ministry. The course provides practical experience in forming arguments, defending a position, using evidence to build a case, refutation, and analysis of arguments. Special emphasis given to the principles of Parliamentary Debate. May be repeated for a total of eight (8) units. Only three (3) units may be applied to the major. (1-3 units; Fall, Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | COM401-A | A | Marse, Michael | 09/03/2013 | Tuesday, Thursday | 11:00 AM - 12:20 PM | Mission Hall 124 |
COM425 Organizational Communication
COM425 Organizational Communication
Examination of the nature and process of communication in modern organizations, including theories, change strategies, internal personnel relations, and conflict management, as they relate to organizational cultures. (3 units; Interdiciplinary; Multicultural; Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Spring 2014 | COM425-A | A | Pate, John R. | 01/08/2014 | Monday, Wednesday, Friday | 12:00 PM - 12:50 PM | TBA Array |
COM450 Internship in Communication Arts
COM450 Internship in Communication Arts
Under faculty supervision, the student will be assigned to a position, utilizing principles of communication studies acquired and employed throughout their university experience. This internship provides an opportunity for investigating and participating in field experience with a practitioner of the trade, giving depth and breadth to their understanding of communication studies as a whole. Prerequisite: Consent of Department Chair. (1-3 units; Fall, Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | COM450-A | A | Pate, John R. | 09/03/2013 | Array | Array - Array | Instructor OFFC |
| Spring 2014 | COM450-A | A | Pate, John R. | 01/08/2014 | Array | Array - Array | Instructor OFFC |
JRN253 News Editing and Design
JRN253 News Editing and Design
Principles and practice of newspaper editing, copy improvement, headline writing, news photos and cutlines, wire services, typography, copy schedules and control, page design and layout. Prerequisite: ENG 113.(3 units; Interdisciplinary/Multicultural; Fall)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | JRN253-A | A | Chute, Michael D. | 09/03/2013 | Tuesday, Thursday | 12:30 PM - 1:50 PM | James Complex 367 |
JRN310 Photojournalism
JRN310 Photojournalism
A course offering an examination of elements of excellent photographic principles. Attention will be given to the development of artistic and technical skills: composition, focus, lighting techniques, photo editing; as well as personal skills: relating to subjects, reporters, and editors. An excellent photograph provides insight into written stories and many times the stories are told more effectively with pictures. This course will teach the art of telling a story with pictures. Prerequisite: ART 210. (3 units)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Fall 2013 | JRN310-A | A | Kitada, Michael | 09/03/2013 | Tuesday, Thursday | 11:00 AM - 12:20 PM | Yeager Center B110 |
| Spring 2014 | JRN310-A | A | Kitada, Michael | 01/08/2014 | Tuesday, Thursday | 8:00 AM - 9:20 AM | Yeager Center B110 |
JRN350 Magazine Article Writing
JRN350 Magazine Article Writing
Development of versatile writing and research skills for selected print media, with emphasis on magazine article and newspaper feature, includes overview of magazine market. (3 units; Interdisciplinary/Multicultural; Spring)
| Course | Sec | Instructor | Dates | Days | Time | Location | |
|---|---|---|---|---|---|---|---|
| Spring 2014 | JRN350-A | A | TBA | 01/08/2014 | Thursday | 9:30 AM - 10:50 PM | James Complex ONLN |
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