Bachelor of Arts in Public Relations

The Public Relations major seeks to develop students' skills in professional-level public relations work, including, social media direction, media relations, event planning, campaigns for non-profits and businesses, and public relations writing. Public Relations majors are encouraged to participate in internships to help them network and establish relationships that will lead to jobs. The links below show the growing job market in the field of Public Relations.

http://www.bls.gov/oco/ocos086.htm

http://www.prsaie.org/

Program Requirements (36 units)

Complete thirty-six (36) units consisting of lower and upper division courses:

Lower Division Requirements (9 units)

COM113 Oral Communications

This course is designed to introduce the process of public communication and to help develop and refine the skills of oral communication. (3 units; Multicultural; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	COM113-J	J	Rowland, William F	09/03/2013	Monday, Wednesday, Friday	2:00 PM - 2:50 PM	James Complex Array
Fall 2013	COM113-O	O	Vennemann, Darlene Sue	09/03/2013	Tuesday, Thursday	2:00 PM - 3:20 PM	James Complex 181
Fall 2013	COM113-M	M	Rowland, William F	09/03/2013	Monday, Wednesday, Friday	1:00 PM - 1:50 PM	James Complex Array
Fall 2013	COM113-N	N	Rowland, William F	09/03/2013	Monday, Wednesday, Friday	12:00 PM - 12:50 PM	James Complex Array
Fall 2013	COM113-E	E	Vennemann, Darlene Sue	09/03/2013	Tuesday, Thursday	12:30 PM - 1:50 PM	James Complex 181
Fall 2013	COM113-I	I	Murray, Donald R.	09/03/2013	Monday, Wednesday, Friday	10:00 AM - 10:50 AM	James Complex Array
Fall 2013	COM113-B	B	Murray, Donald R.	09/03/2013	Monday, Wednesday, Friday	11:00 AM - 11:50 AM	James Complex Array
Fall 2013	COM113-C	C	Cervantes, Cynthia D.	09/03/2013	Monday, Wednesday, Friday	12:00 PM - 12:50 PM	James Complex Array
Fall 2013	COM113-L	L	Vennemann, Darlene Sue	09/03/2013	Monday, Wednesday, Friday	8:00 AM - 8:50 AM	James Complex Array
Fall 2013	COM113-H	H	Marse, Michael	09/03/2013	Tuesday, Thursday	2:00 PM - 3:20 PM	James Complex Array
Fall 2013	COM113-A	A	Pate, John R.	09/03/2013	Monday, Wednesday, Friday	1:00 PM - 1:50 PM	James Complex Array
Fall 2013	COM113-G	G	Marse, Michael	09/03/2013	Tuesday, Thursday	9:30 AM - 10:50 AM	James Complex 356
Fall 2013	COM113-F	F	Murray, Donald R.	09/03/2013	Monday, Wednesday, Friday	9:00 AM - 9:50 AM	James Complex Array
Fall 2013	COM113-D	D	Cervantes, Cynthia D.	09/03/2013	Tuesday, Thursday	11:00 AM - 12:20 PM	James Complex 181
Spring 2014	COM113-A	A	Pate, John R.	01/08/2014	Monday, Wednesday, Friday	1:00 PM - 1:50 PM	James Complex Array
Spring 2014	COM113-B	B	TBA	01/08/2014	Monday, Wednesday, Friday	11:00 AM - 11:50 AM	James Complex Array
Spring 2014	COM113-C	C	TBA	01/08/2014	Monday, Wednesday, Friday	12:00 PM - 12:50 PM	James Complex Array
Spring 2014	COM113-D	D	TBA	01/08/2014	Tuesday, Thursday	11:00 AM - 12:20 PM	James Complex Array
Spring 2014	COM113-E	E	TBA	01/08/2014	Tuesday, Thursday	12:30 PM - 1:50 PM	James Complex Array
Spring 2014	COM113-F	F	TBA	01/08/2014	Monday, Wednesday, Friday	9:00 AM - 9:50 AM	James Complex Array
Spring 2014	COM113-G	G	TBA	01/08/2014	Tuesday, Thursday	9:30 AM - 10:50 AM	James Complex Array
Spring 2014	COM113-H	H	TBA	01/08/2014	Tuesday, Thursday	2:00 PM - 3:20 PM	James Complex Array
Spring 2014	COM113-I	I	TBA	01/08/2014	Monday, Wednesday, Friday	10:00 AM - 10:50 AM	James Complex Array
Spring 2014	COM113-J	J	TBA	01/08/2014	Monday, Wednesday, Friday	2:00 PM - 2:50 PM	James Complex Array
Spring 2014	COM113-K	K	TBA	01/08/2014	Monday, Wednesday, Friday	8:00 AM - 8:50 AM	James Complex Array

JRN170 Introduction to Journalism

An introduction to elements of basic journalism: reporting, style, editing and ethics. Prerequisite: ENG 113. (3 units; Interdisciplinary/Multicultural; Fall)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	JRN170-A	A	McDaniel, Micah	09/03/2013	Tuesday, Thursday	9:30 AM - 10:50 AM	James Complex 367
Fall 2013	JRN170-B	B	Chute, Michael D.	09/03/2013	Monday, Wednesday, Friday	9:00 AM - 9:50 AM	James Complex 367
Spring 2014	JRN170-A	A	McDaniel, Micah	01/08/2014	Tuesday, Thursday	11:00 AM - 11:50 AM	James Complex ONLN

JRN220 Podcast & Broadcast Principles

This course is a study on the field of broadcasting within the form of a pod cast. The evolution of this new form of media and the impact it has had in the field of journalism will be explored. Instructional goals are to enhance awareness of new broadcast journalism-pod cast; to increase the ability to identify effective pod cast episodes and demonstrate an understanding of the ethics, standards and legalities of producing and publishing pod cast episodes; to enhance the ability to employ reason and logic as tools for discerning the evolution of the field of broadcast journalism; and to provide knowledge and skills necessary to work on a pod cast team. (3 units)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	JRN220-A	A	Renck, Thomas Martin	09/03/2013	Tuesday, Thursday	9:30 AM - 10:50 AM	James Complex 166
Spring 2014	JRN220-A	A	TBA	01/08/2014	Tuesday, Thursday	9:30 AM - 10:50 AM	Yeager Center B220

Upper Division Requirements (18 units)

COM300 Public Relations

Principles, history and professional practice of public relations and the writing and production of materials for special events, newsletters, and brochures. (3 units; Interdisciplinary; Multicultural; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	COM300-A	A	Romo, Sandra Jean	09/03/2013	Monday, Wednesday	1:00 PM - 1:50 PM	James Complex ONLN
Spring 2014	COM300-A	A	Romo, Sandra Jean	01/08/2014	Monday, Wednesday	1:00 PM - 1:50 PM	TBA ONLN

COM425 Organizational Communication

Examination of the nature and process of communication in modern organizations, including theories, change strategies, internal personnel relations, and conflict management, as they relate to organizational cultures. (3 units; Interdiciplinary; Multicultural; Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Spring 2014	COM425-A	A	Pate, John R.	01/08/2014	Monday, Wednesday, Friday	12:00 PM - 12:50 PM	TBA Array

JRN320 Ethics in Public Relatns & Journ

This course is an introduction to the ethical and legal aspects of public relations and journalism. Students will gain practical insight into the field through review of real-world case studies and public relations materials on ethics, policies and law. (3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	JRN320-A	A	Romo, Sandra Jean	09/03/2013	Monday, Wednesday	12:00 PM - 12:50 PM	James Complex ONLN
Spring 2014	JRN320-A	A	Chute, Michael D.	01/08/2014	Tuesday, Thursday	12:30 PM - 1:50 PM	James Complex 375

JRN371 Applied Journalism Production

The purpose of this course is to prepare students to be skilled journalist. The type of journalism covered will be: newspaper and magazine writing, business writing, website style writing and freelance writing. Students will learn to analyze published material. (3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Spring 2014	JRN371-A	A	TBA	01/08/2014	Tuesday	9:30 AM - 10:50 AM	TBA ONLN

JRN420 Pblc Rltns Wrtng, Camp & Strgies

This course will prepare students with skills and an understanding of writings, campaigns and research to meet public relations goals for a variety of audiences through various forms of media. (3 units)

	Course	Sec	Instructor	Dates	Days	Time	Location
Spring 2014	JRN420-A	A	Romo, Sandra Jean	01/08/2014	Thursday	9:30 AM - 10:50 AM	James Complex ONLN

MKT333 Principles of Marketing

A study of the marketing functions, channels of distribution, selling, advertising, distribution, and marketing management for both retail and industrial businesses. (3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	MKT333-B	B	Winter, Natalie A	09/03/2013	Thursday	9:30 AM - 10:50 AM	Sch Business Building ONLN
Fall 2013	MKT333-A	A	Alderson, Keanon J.	09/03/2013	Monday, Wednesday, Friday	12:00 PM - 12:50 PM	TBA Array
Spring 2014	MKT333-A	A	Alderson, Keanon J.	01/08/2014	Monday, Wednesday, Friday	8:00 AM - 8:50 AM	TBA Array
Spring 2014	MKT333-B	B	Winter, Natalie A	01/08/2014	Thursday	8:00 AM - 9:20 AM	TBA ONLN

Electives (9 units)

Choose nine (9) units from the following:

BUS356 Business Communications

This course emphasizes individual, interpersonal and intercultural communication concepts. Special emphasis is placed on the various functions of communication concepts in a business environment. This course is designed to further your understanding of application Christian values and principles for integrity and our responsibility to family, the church, local and global communities. (3 units; Fall even years)

COM400 Spec Topic Communication Studies

Concentration upon a specific topic in the field of communication arts. Topic varies for different semesters. May be taken multiple times with change in topic. (3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	COM400-A	A	Cervantes, Cynthia D.	09/03/2013	Monday, Wednesday, Friday	9:00 AM - 9:50 AM	James Complex Array
Spring 2014	COM400-A	A	Marse, Michael	01/08/2014	Tuesday, Thursday	11:00 AM - 12:20 PM	TBA Array

COM403 Communication Theory

This course is designed to introduce theories in the academic field of communication studies. The focus of the course will be on recognizing human communication theories in everyday life, and being able to critically examine situations in multiple cultural contexts based on those theories. Connections will be made between these theories and the prominent theories of related fields. (3 units; Interdisciplinary; Multicultural; Fall)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	COM403-A	A	Marse, Michael	09/03/2013	Tuesday, Thursday	12:30 PM - 1:50 PM	TBA Array

COM450 Internship in Communication Arts

Under faculty supervision, the student will be assigned to a position, utilizing principles of communication studies acquired and employed throughout their university experience. This internship provides an opportunity for investigating and participating in field experience with a practitioner of the trade, giving depth and breadth to their understanding of communication studies as a whole. Prerequisite: Consent of Department Chair. (1-3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	COM450-A	A	Pate, John R.	09/03/2013	Array	Array - Array	Instructor OFFC
Spring 2014	COM450-A	A	Pate, John R.	01/08/2014	Array	Array - Array	Instructor OFFC

JRN212 Yearbook Production

A course designed to give the student basic skills and practical experience in the processes which lead to the production and distribution of a publication. Members of the class constitute the editorial staff of the University yearbook. Meets three hours per week for critiques in writing, editing and design, followed by production. May be repeated for credit. A total of 12 units from publication courses JRN 212, 215, 412 and 415 may be applied to the major/minor, of which 6 may be upper division. Prerequisite: ENG 113. (3 units; Interdisciplinary/Multicultural; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	JRN212-A	A	Romo, Sandra Jean	09/03/2013	Monday, Wednesday	2:00 PM - 2:50 PM	James Complex ONLN
Spring 2014	JRN212-A	A	Romo, Sandra Jean	01/08/2014	Monday, Wednesday	2:00 PM - 2:50 PM	James Complex ONLN

JRN215 Newspaper Production

Members of the class constitute the editorial staff of the University newspaper. Meets weekly for discussion, instruction and critique of assignments as they pertain to news reporting, writing and editing, followed by production. May be repeated for credit. A total of 12 units from publication courses JRN 212, 215, 412 and 415 may be applied to the major/minor, of which 6 may be upper division. Prerequisite: ENG 113. (3 units; Interdisciplinary/Multicultural; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	JRN215-A	A	Chute, Michael D.	09/03/2013	Monday, Wednesday, Friday	12:00 PM - 12:50 PM	James Complex 367
Spring 2014	JRN215-A	A	Chute, Michael D.	01/08/2014	Monday, Wednesday, Friday	1:00 PM - 1:50 PM	James Complex Array

JRN253 News Editing and Design

Principles and practice of newspaper editing, copy improvement, headline writing, news photos and cutlines, wire services, typography, copy schedules and control, page design and layout. Prerequisite: ENG 113.(3 units; Interdisciplinary/Multicultural; Fall)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	JRN253-A	A	Chute, Michael D.	09/03/2013	Tuesday, Thursday	12:30 PM - 1:50 PM	James Complex 367

JRN349 Copy Editng Magazns Newppr & Prs

A course involving students in an in-depth study of procedures of copy editing for newspapers, books and magazines. Through assignments and exercises, students will develop superior skills in grammar and word usage, punctuation, spelling, style, fact checking, use of reference books, and writing headlines and captions. Students will practice substantive editing, line editing and proofreading. The special conditions of the increasing important Internet to copy editors will be explained. Students will learn the vocabulary of printing and page layout.(3 units)

	Course	Sec	Instructor	Dates	Days	Time	Location
Spring 2014	JRN349-A	A	Chute, Michael D.	01/08/2014	Monday, Wednesday	9:00 AM - 9:50 AM	James Complex ONLN

JRN350 Magazine Article Writing

Development of versatile writing and research skills for selected print media, with emphasis on magazine article and newspaper feature, includes overview of magazine market. (3 units; Interdisciplinary/Multicultural; Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Spring 2014	JRN350-A	A	TBA	01/08/2014	Thursday	9:30 AM - 10:50 PM	James Complex ONLN

JRN450 Internship in Journalism

Under faculty supervision, the student will be assigned to a position, utilizing principles of journalism acquired and employed throughout their university experience. This internship provides an opportunity for investigating and participating in field experience with a practitioner of the trade, giving depth and breadth to their understanding of journalism as a whole. Prerequisite: Consent of Department Chair.(1-3 units; Fall, Spring)

	Course	Sec	Instructor	Dates	Days	Time	Location
Fall 2013	JRN450-A	A	Chute, Michael D.	09/03/2013	Array	Array - Array	Instructor OFFC
Spring 2014	JRN450-A	A	Chute, Michael D.	01/08/2014	Array	Array - Array	Instructor OFFC

Bachelor of Arts in Public Relations