Why should you Minor in Marketing?
Students majoring in other academic areas of the University have a need for marketing courses. Engineering, Music, Journalism, Kinesiology, and Psychology students, as well as many others, may see the Marketing minor as a valuable addition to their education and will help further their career goals. As an example, Kinesiology and Psychology Majors will need marketing knowledge to successfully open a private practice. Music majors need to market, promote, and sell their CD's in addition to promoting their career. Engineering students need marketing knowledge to promote and sell their new inventions and to obtain value from their patents. Even non-profit and church related organizations utilize marketing principles.
Marketing Minor (21 units)
Upper Division Courses
BUS 301 e-Commerce
BUS 356 Business Communication
MKT 333 Principles of Marketing
MKT 353 Integrated Marketing Communications
MKT 458 Consumer Behavior
MKT 463 Marketing Management
Upper Division Marketing Elective
Complete three (3) additional units from the following:
BUS 334 International Business
BUS 357 Small Business Management
MKT 313 Retailing and Merchandising
MKT 323 Marketing Research
MKT 443 Personal Selling and Sales Management
This page was updated on March 21, 2011.