The Public Relations major seeks to develop students' skills in professional-level public relations work, including, social media direction, media relations, event planning, campaigns for non-profits and businesses, and public relations writing. Public Relations majors are encouraged to participate in internships to help them network and establish relationships that will lead to jobs. The links below show the growing job market in the field of Public Relations.
http://www.bls.gov/oco/ocos086.htm
http://www.prsaie.org/
TRADITIONAL PROGRAM REQUIREMENTS
Public Relations Major (36 Units)
Lower Division Requirements (9 Units):
JRN 170 Introduction to Journalism
COM 113 Oral Communication
JRN 220 Principles of Podcasting and Broadcasting
Upper Division Requirements (18 Units):
COM 300 Public Relations
JRN 320 Ethics in Public Relations and Journalism
JRN 371 Applied Journalism Production
MKT 333 Principles of Marketing
COM 425 Organizational Communication
JRN 420 Public Relations Writings, Campaigns & Strategies
Electives (9 distinct units):
JRN 215/415 Newspaper Production
JRN 212/412 Yearbook Production
JRN 253 News Editing and Design
JRN 350 Magazine Writing
JRN 349 Copy Editing
JRN 450/COM 450 Internship (Journalism / Communication)
COM 400 Special Topics in Communication
COM 403 Communication Theory
BUS 356 Business Communication
This page was updated March 7, 2011.